![]() They tell stories without needing any explanation or enhance a message even further.Ĭonsider using GIFs in your marketing and design efforts because they can: ![]() This small size was useful because they didn’t take a lifetime to download, even when your modem was busy making those strange dial-up sounds.Īside from the fact there’s one for almost every opportunity, using GIFs are a way to boost engagement. The reason for their widespread use and popularity was because of their relatively small file size. GIFs are simply a bunch of images sliced together that play repeatedly in your browser. They were created almost 30 years (really, that long?) ago by computer scientist and all around genius Steve Wilhite. What is a GIF?Ī GIF, more formally known as graphics interchange format, is an animated image of sorts. What better way to pay homage to the humble GIF than a getting started guide? In this post, Justinmind will explain how to design animated GIFs, including a little history, and a few tips and tricks for making the most of them in your design process. The GIF has transformed the way we communicate with each other online and has played a significant role in shaping the culture of the 21st century. They are so popular that you could even say that they are the language of the web. They populate all manner of blogs from beauty to finance, they dominate social media and they’re even found in handy tutorials. ![]() They’re in the Buzzfeed articles that keep you up until the late hours of the night. You’ll have seen them all over the internet. Whether you’re the kind of person who pronounces it jif doesn’t really matter. Easy to make and fun to share, GIFs are the perfect way to communicate with your audience.
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